Van Gilst grows the elephant grass on fallow, unused land and his fibers are used for paper, concrete and sustainable plastic. Since last year, he uses the brand name ‘vibers ™’. The most recent applications are trays for fruit and vegetables, and a luxury cosmetic packaging. “Vibers is an all-round material”, says Van Gilst. ABN AMRO now finances vibers so nothing seems to stand in the way of rapid growth.